The percentage goes up for 16-24 year olds: 31% of them say they find new products and brands through paid social ads. They even influence consumers’ purchasing decisions. That’s enough proof of how fast the social media landscape evolves. Instagram now has over 1 billion monthly active users–a 42.86% increase from 2017 when it had. In the past few years, making sure that your ads aren’t showing up beside polarized political misinformation or pictures of suffering koalas has become a strategic concern for almost every brand. Nearly half of social media users (48%) have bought something after seeing an ad. There are a lot of people — potential customers, clients or readers — to gain from creating a successful social media … Note that the U.S. (43%) and Canada (40%) don’t even make the top 10 by this measure. (140 million businesses use Facebook, now, for the record.). Her short fiction has appeared in anthologies published by HarperCollins Publishers and Zubaan Books. Video seems to perform much better on the platform, seeing. Take Hootsuite Academy’s advance social advertising course and learn the tactics and best practices to create high-performing ad campaigns. This social media statistic is great news for those who want to advertise online. Here are some noteworthy social media statistics related to Facebook: Find out exactly what’s working in your social strategy with Sprout. The ROI on social media ads is unbeatable For the most part, it’s more cost effective to advertise on social media platforms over other digital sites. © Copyright 2021 Sprout Social, Inc. All Rights Reserved. (Any algorithm, all the algorithms, really.). And 90% of people on Twitter read the copy, which is higher than any other social platform. Last year, 26% of social media marketers invested in LinkedIn ads. 6. Only 23% of social marketers use social data to measure ROI and 16% use social data for competitive insights. Instagram, by comparison, only drove 10.7% of traffic. And think of how Instagram came up with Stories in 2016 and in just three years managed to attract over 500 million daily users of the feature. Or, in regular human English: the average price that a brand pays for an ad to be seen by 1,000 people on social media was $5.35 USD in late 2019. Customers Are Using Social Media. Facebook is the most used platform for social marketers. Download the Sprout Social app for IOS Devices in the Apple App store. That number doubles in Romania and Israel, but halves in Japan and India. Source: Digital 2020. In 2020, people spend a lot of their time on social media. Now you hardly see that anymore, and you’ll probably find it weird or intrusive if someone posts a message on your Timeline. It’s also the top-rated paid social media platform, with 76% of B2B content marketers using it. Also note that the platform generally punches above its weight: 92% of Americans know what Twitter is, even if they don’t use it. 1. That’s a 17% increase over 2019. According to Hootsuite’s Digital 2020 report, that’s 32% of the world’s population (over the age of 13). Bonus stat: While we can’t source comparison data for the other platforms, please note that Snapchat says its users are 60% more likely to make an impulse purchase. Social media business statistics. Pinterest is a platform for inspiration–whether it’s for home and seasonal décor, unique recipes, gifts or DIY crafts. On the plus side, 23% say a brand with high engagement (i.e., likes, comments) is more compelling to buy from. Service businesses and B2B product businesses tend to have far more success on LinkedIn than B2C retailers. Make the most of these social media advertising statistics to fuel your paid social efforts for 2020: Learning about the latest social media advertising statistics and platform-specific performances give you some insight into the current social marketing landscape. By incorporating social media ads and video ad content into your online advertising strategy, you can reach a larger audience, getting more out of your ad budget. Adobe Social Media Advertising Statistics affirm that Social Media ads convert three times more potential customers than existing customers. Technically, growth is slowing, according to eMarketer. Instagram ad statistics 10. That’s a high percentage of the platform’s 1 billion-plus monthly active users. As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. This is a niche platform with none of the scale (but also none of the saturation) of the major platforms. Compare that to Facebook, which made 20 billion USD in the last quarter of 2019 alone. If these stats have whetted your appetite for a primer on advertising on social, we have a complete guide right here. (Sprout Social) 81% of businesses prefer to use Facebook for their video marketing. 77% of weekly Pinners have discovered a new brand or product on the platform. (To compare, Facebook’s ad reach only went up 1% in this period.). Over on the B2B side of things, marketers are generally convinced of social’s usefulness in their ad strategies. | Note that 655.8 million of these users are between 13 and 34 years old. Consumers’ heavy use of social media may help explain the high level of engagement with the ads. Bonus stat: And cost per lead on LinkedIn is 28% lower than on Google AdWords, making it more attractive. Check out our guide to Twitter ad strategy here. That’s a high percentage of the platform’s 1 billion-plus monthly active users. There are about 3.8 billion people worldwide on social media According to the Digital 2020 study. … In December 2019 YouTube made a point of publicizing that their algorithm updates at the start of that year had resulted in a 70% drop in time spent watching harmful content. Social Media Statistics FAQ. Statista suggests that this is because of the rise of video and Story format ads, which generally do well with attracting impressions and engagement. And in late 2019, Instagram introduced a layout feature for Instagram Stories, allowing users to post multiple pictures on one screen. In comparison, YouTube creators are at #2, snagging 11% of brands’ influencer budgets. Among all social media platforms, Instagram likely sees the most evolution with new features every few months. So, despite the annual Q4 bump—when ad prices rise as everyone tries to attract those holiday shopper eyeballs—on average, social ad prices have been relatively stable since mid-2018. If this number seems small compared to the other platforms, note that Twitter recently began measuring its user base differently (daily, not monthly; and only the monetizable ones) to give a clearer picture to advertisers. Jacqueline Zote. According to 40% of consumers, collaborating with a relevant non-profit is the best way for brands to take a public stand on social media. Globalwebindex report: Almost 40 percent of users are following their favorite brands on social media. Tweets with video are 6x more likely to be retweeted than tweets with a photo. While this might mean less cash for Facebook shareholders, it’s probably good news for brands competing for ad views. (For those who are curious: those 15 Bees were a measly 9% of the behemoth’s total revenue for 2019.). No shame if this “extra” step is still on your to-do list: but let me just slip your our guide to split-testing social media ads. These users are highly active on the platform and have saved more than 200 billion Pins in total. Back to the B2C side: paid social ads are the #4 way people find new products, period. Social media stats make a difference. Try a free 30-day trial and use Sprout’s monitoring features to track specific brand keywords that get your audience talking. Snapchat’s youthful reputation continues. This makes it crucial for you to support causes that you genuinely believe in and make your support clear from the very start. Though that starts to diminish if you use more than one or two hashtags. This effectively increased the volume of ads they can sell. drop in user count during the last two quarters of 2018, 95% of B2B content marketers use LinkedIn, increasing their digital video budgets by 25%, 70% saying that it’s important for brands. Its domestic (U.S) revenue experienced a higher-than-usual growth of 24%, while its international income grew by 12%. (If you like, you can dig deeper into Snapchat over at our fresh new list of 2020 social media statistics.). Let us know in the comments below. In 2020, advertisers will likely spend $16.85 per mobile internet user. Compare that to Instagram’s 5.7%. The company said in its Q4 2019 earnings call that this was primarily due to an increase in Stories ads, which are cheaper on average. Ready to run your own Instagram ads? And 96% of US marketers plan to continue using Stories ads in the future. If you don’t want to be just another annoying brand ruining Instagram, you need high-quality copy, CTAs and visuals. This goes to show how Instagram constantly strives to stay relevant and update its features with the changing times. 54% of social browsers use social media to research products (GlobalWebIndex, 2018). That 67% works out to roughly 45,000,000 — 45 million people. More than 50 million small businesses currently use Facebook Pages to connect with their customers. Americans click 18 ads a month; Canadians 15. In her free time, she goes on food adventures and writes unrhymed poetry. ; 45% of consumers say they’re more likely to research a product or service when an employee posts about it, compared to only 32% saying they’ll do so if a … Twitter saw a 9% year-on-year increase in revenue for Q3 of 2019 with. Disclosure Policy And marketers are, In fact, social network video ad spending. If you’re unsure of whether Google Ads (formerly known as Google AdWords) has the potential to generate revenue for your business, you’ll be glad to hear that businesses typically make double their investment on the platform. There’s a significant increase in adoption of new digital video ad formats like shoppable ads and Stories ads. (Wyzowl, 2019) In the US, the percentage of social media users rises to 70% of the entire population — 230 million people, according to the 2019 study performed by We Are Social and Hootsuite.. 928.5 million people can be reached by ads on Instagram. Top 13 Advantages and Disadvantages of Social Media. For more YouTube ad strategies, read our guide. Social ads are the runner-up after word-of-mouth, TV ads, and search engines, in that order. (The chart in point #9 breaks this out further.). Why? Download the Sprout Social app for Android in the Google Play Store. Also note that, according to the same Neilsen study, 72% of Snapchat ad viewers weren’t even reachable by TV ads. Social networks earned an estimated $8.3 billion from advertising in 2015; $90bn was spent on social network advertising in 2019; 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago; Only 20 Fortune 500 companies actually engage with their customers … On the other hand, people are clicking less. If your mid-funnel marketing strategy involves getting your value proposition in front of the right eyes, sponsored InMail could be an interesting choice. Trying to decide where to concentrate your social ad spend in 2020? According to the most recent LinkedIn statistics, the platform is growing at a clip with 675 million users worldwide. Mobile users contribute to a majority of social advertising revenue. Also note that around 1.21 billion of those people are between the ages of 13 and 34. In a survey of advertising decision-makers, Linked scored a +45 on brand safety. More buyers are joining social media networks and looking for reviews and recommendations. Consider running video ads or streaming live broadcasts of company events, for example. By the time your viewer blinks, they’ve given your ad a Pass or a Fail. Users are also more likely to identify as female. Nearly 1 million people used mobile social media for the first time each day in 2018 (Source: We Are Social). Here are 55 social media stats you should make a note of in 2020. By the third quarter of 2019, the platform had attracted. Instagram continues to be the most popular, 78% say that Instagram posts are the most effective content format for influencer marketing, while 73% say the same about, Considering these factors, it’s not too much of a surprise that the platform is seeing an. For tweens, those between the ages of 8 and 12, the average is nearly six hours per day. There are 3.2 billion social media users. So it’s only natural that the platform will continue to see an increase in user count and engagement. Privacy In America, according to Pew, the more money a person makes and the more education they have, the more likely they are to use the platform. (Wyzowl, 2019) 83% of video marketers that have used YouTube said it had been successful for them. On Facebook, for example, as many as 51% of users admit to having clicked on an ad. Unlike most social platforms, which excel at B2C advertising, LinkedIn is uniquely suited for B2B ads and social media marketing campaigns. Check out the following consumer-related social media statistics that will help you take a consumer-first approach with your social media marketing: From these social media statistics, there are a few key takeaways that will help you adapt your strategy for 2020. Otherwise, read on for statistics for each unique, sparkling star of a social media platform. Plus, you never know when you’ll need a good trivia tidbit to impress at a party. According to projections, this ad spend will see an annual growth rate of 8.7% and likely reach $102 billion by 2020. Note: the following statistics come from early 2020 data and do not reflect changes arising from the global COVID-19 pandemic. We will need to slay the werewolf of low conversions another way. During Q2 of 2019, Pinterest saw a 62% year-over-year increase in revenue, earning $261 million. Get social media resources and tips in your inbox weekly. Some context: as brands and agencies worry about the decline of organic reach, in June 2019, Instagram expanded their ad offerings to include paid placement on the Instagram Explore page. When you know that 77 percent of U.S. Americans have a social media profile, it presents a great opportunity for your business to start using social media marketing to reach new leads. In other words, almost every single person on Instagram is interested in checking out new brands that appeal to them. 300+ social media marketing statistics you shouldn't miss to create an actionable and result-oriented marketing strategy in 2021. Do Not Sell My Personal Information. Check out these fresh social media stats if you’re going to include LinkedIn in your marketing mix: Although organic growth is what we all strive for, changes in social media algorithms have made it much more challenging to achieve. | Recent evaluation of social media advertising metrics show that the click-through rate (CTR) for social networks in the second quarter of 2020 reached 1.3 percent. Brands are driving a median engagement of 1.60% across all industries on Instagram. These Instagram-specific social media statistics paint a clearer picture: Twitter still stands strong as one of the top social media platforms in spite of a slight drop in user count during the last two quarters of 2018. Naturally, we’ll dive deeper on this in the LinkedIn section, further on. Last year was the first time parent company Alphabet broke out YouTube’s ad revenue from Google and other properties. This makes it the ideal platform for B2B marketers as well as employers and job searchers alike. In 2019 alone, the platform was testing a new display layout for IGTV, hiding likes in the U.S and introducing “Reels” mode akin to TikTok. Reputable social media marketing statistics suggest that adults aged 18-34 comprise 95% of the people who follow brands via social media sites. Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. YouTube “Preferred Ads” only run on the top 5% of YouTube channels, so these are not your average stats. People are also 26% more likely to view ads on the platform than on any other leading platform. Make the most of these social media advertising statistics to fuel your paid social efforts for 2020: Marketers are spending more on social media advertising; with social media ad spend amounting to more than $89 billion in 2019. Social media sites make more than half of users feel inadequate, according to a survey of 1,500 people by disability charity Scope, and half of 18- … According to LinkedIn statistics for businesses, 2018 saw the platform’s revenue grow by 37% to reach an astounding $1.46 billion in the year’s second quarter. If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help. Bonus stat: Remember that 42% of users took a Facebook break in 2019. So that means some 50% of all human beings alive are on social media. Get expert social media advice delivered straight to your inbox. Social media statistics. This is not an impressive number. (Read more Twitter stats here.). 90% of all marketers say social media marketing has increased their business’ exposure. (4 million advertisers are using Stories; twice as many as the year before.). LinkedIn may have started as a glorified CV site, but in recent years it has arguably cornered the B2B content marketing angle. 66% say they Like or Follow a brand on the platform. 11. Find out how to reach the right customers, lower your cost-per-click, and more. With such glowing figures linked to social media in Singapore, only 1.6% of digital marketers say that they are good at social media marketing. This is down from $5.53 in late 2018. In fact, 80% of social media B2B leads, and 46% of all social media traffic to company websites come from LinkedIn. According to social media addiction statistics shared by the Washington Post, some teens are spending up to nine hours a day on social media. This makes it crucial for marketers to always stay updated with fresh trends and social media statistics that could have an impact on their existing strategies. As you learn more about social media marketing, you may wonder about the advantages and disadvantages of social media. 53% of consumers expect brands to be transparent about product/service changes and company values on social media. Brands send out a median of 0.86 tweets per day, for which they see a median engagement of 0.048%. In 2018, social media ad spending reached about $27 billion in the U.S. (including paid social ads, games, and apps). Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. But it’s not a silver bullet. Out of this, a majority came from advertising. Despite potential saturation, turbulent PR, and headwinds from global privacy regulation, the platform’s scale is still delivering results for B2C advertisers. In other words: testing means you learn more about what your audience likes, while your ads get cheaper. Admitting mistakes, giving an honest response to customer queries, providing product/service pricing and showcasing manufacturing practices are some of the top ways for brands to demonstrate transparency via social. 1 in 4 users are following brands from which they might make a … It remains the most used platform among both marketers and consumers, according to the Sprout Social 2019 Index. In fact. And if you’re already running Google Ads campaigns, but not s… It generated. If your YouTube ads are already optimized for mobile, you may soon be asking your video team to optimize for an 80-inch flatscreen with surround sound, as well. As per the PwC’s Total Retail 2017 survey, around 60 percent of global buyers find Social media as the source of motivation that drives them to make a purchase. Sprout’s comprehensive analytics and reporting features will help you pinpoint the topics, themes and tags that your audience responds to the most. (No data yet on how much is going to those new Explore ads, but our eyes are peeled.). This stat matters to advertisers as much as content creators. Terms Worldwide digital ad spend is predicted to reach over $375 billion by 2021. We will continue to update this article as new data/projections become available. YouTube’s brand safety problem was among the worst of the platforms over the past few years. 50 Surprising Social Media Statistics In 2020 Posted under: Facebook , Instagram , Snapchat , Social Media and Youtube When social media first burst onto the scene in the early 2000s, it was used only by small groups of people, mostly college students, and there was a lot of skepticism about its future. Get them in our complete guide to LinkedIn ads. In fact, it’s. In fact. Social consumers expect brands to be more socially conscious, with. Ready for tactics and tips? According to Statista, this primarily affects “traditional” forms of social advertising, but we’d say it affects everyone with an aim to convert.